Unlock the Power of A/B Testing for Increased Conversion Rates
Introduction A/B testing, also known as split testing, is a method used by companies and organizations to compare two versions of a web page, email, or app to determine which one performs better. By comparing the data and metrics of the two versions, companies can...
4 Reasons Conversion Rate Optimization Gives Shocking Returns
Introduction Conversion rate optimization has grown in popularity as conversion rates have come under increased scrutiny. In this article, we’ll explore conversion rate optimization and when it might give diminishing returns. There are a few different factors...