I hate blogging, but of course I know it’s good for my business. Not only does it organically increase SEO of a website, but it can also create sentiment and trust with your audience. BUT if it’s SOOOOO good for my business then why do I avoid blogging? Here is my list of reasons I hate blogging, but still do it anyways.
1. Time Consumption
Writing a GOOD blog can take quite a bit of time, especially if research is involved. Also there is a minimum word count that “needs” to be considered to make sure search engines like Google will rank your blog post. According to Hubspot “For SEO, the ideal blog post length should be 2,100-2,400 words.”
Your reaction reading that may be similar to mine of “Holy $#!7, how in the world am I supposed to write that many words? I am already lacking time and energy.” The Hubspot article goes on to explain that this information is based on the 50 most-read blog posts in 2019, and that “Individual blog post lengths ranged from 333 to 5,581 words, with a median length of 2,164 words.”
So maybe just creating good engaging content is enough, and we don’t have to worry about lengthy posts? I mean according to my word counter this article is already 203 words. Adding an extra 130 words would put me to the lower limit of what Hubspot’s researched articles.
2. Knowing What to Write About
Sitting down staring at a blank screen can be enough to send me into a panic attack some days. When I do this I often get distracted by literally ANYTHING else. Coming up with a topic to write about can be just as hard or even harder than writing the blog itself.
According to “best practices” it’s good to look at the keywords you want to rank for in Google or other search engines and write on those topics. HOWEVER, sometimes doing this can leave you feeling boxed in and uninspired. A new method I am trying is just to write about whatever comes to mind. Today, it was why I really don’t like blogging.
Personally, I have had to come to the decision that I don’t really care about SEO all that much. Writing something is better than writing nothing, and if someone actually finds it helpful or interesting then that’s a bonus! So just be you!
3. Will Anyone Care About What I Have To Say
This one is tricky, because as you have probably guessed I can’t promise you people will care. Going through all the effort of carefully researching and writing a blog, and then posting it, you’d hope to get at least something out of it! I know I do.
While carefully researched blogs are wonderful and can be extremely helpful, they may not be what your target audience is looking for at this exact moment. Personally, I am trying to shift my blogging from providing in-depth solutions to writing about what I want to. If people want to work with me that’s up to them and while blogs like this might now fit into my “ideal marketing funnel” I enjoy them more than spending 3 hours researching and 3 hours writing.
PLUS, more people than you think are probably following along with your business, and the more times you post and create, the more opportunities they have to support you.
Trolls. Oh the trolls, and not the cute kind like Queen Poppy (if you have kids you might know what I mean). Every single time I post something online, even on my personal pages, I still have that underlying fear of how someone might comment something negative or inappropriate. Although this fear MIGHT seem a bit illogical, I personally have had comments I didn’t like on a few of my posts in the past.
Knowing your options on how to hide comments and block people from your page can be very helpful (unfortunately I have had to use it a few times before). Anytime we post something, we open ourselves up to the world of possibilities. Good and bad. As long as the good outweighs the bad, then I’d say you are winning. PLEASE don’t let the trolls win.
5. Being Consistent
Consistency almost loops back to point number one, time consumption. I’ve learned time management as a business owner can be difficult. If you don’t have a marketing team then all of the marketing is on you, along with all of the other tasks that go with having a business. I find myself falling prey to this same thing, even as a marketing agency owner.
What am I doing about it? Scheduling some time in to make sure it gets done. Making it important, and changing my style of blogging to be a little more about me personally than my business. Then it can be a bit cathartic, talking about your personal journey growing your business.
At the end of the day, blogging is time consuming, confronting, and can make you feel vulnerable. Even though all of these barriers exist, many businesses are still very successful because of blogging. So, here I am attempting to lean into my discomfort by talking about it straightforwardly while also doing it my own way.
What reasons do you hate blogging? Do you agree with my reason or have some other reasons of your own? I’d love to hear them!
Comment below or feel free to reach out to me on any of my social media accounts!
Emily Paige, Co-Founder of EKOH Marketing, is a marketer, designer, and branding expert obsessed with helping businesses reach their full potential by skyrocketing the customer experience. Hailing from America, she brings her unique perspective from working with startups, restaurants, magazines, clothing brands, and home decor companies, just to name a few. Her innovative methods have helped many businesses around the world reduce marketing spend, increase sales, reach new audiences, and develop new streams of revenue.