Articles to help scale your business
Original content designed with one thing in mind;
to give you value.
Maximize Your Conversion Rates with Multivariate Testing
Introduction Multivariate testing, also known as MVT, is a method used by companies and organizations to test multiple variations of a web page or app simultaneously. This allows companies to identify the most effective combination of elements, such as headlines,...
Unlock the Power of A/B Testing for Increased Conversion Rates
Introduction A/B testing, also known as split testing, is a method used by companies and organizations to compare two versions of a web page, email, or app to determine which one performs better. By comparing the data and metrics of the two versions, companies can...
4 Reasons Conversion Rate Optimization Gives Shocking Returns
Introduction Conversion rate optimization has grown in popularity as conversion rates have come under increased scrutiny. In this article, we'll explore conversion rate optimization and when it might give diminishing returns. There are a few different factors that...
Rate My Site – Episode 1
Welcome to Rate My Site. For our first episode we rated three websites - Skin To Soul Clinic, BU Underwear, and The Trove Kollective. If you would like your website rated please submit your site at https://www.ekohmarketing.com/rate-my-site-audit-request-page/.
How To Grow Your Business With CRO
CRO is short for ‘conversion rate optimization’ and it could be the missing key to your business increasing profit without spending more money in advertising.
5 Reasons I Hate Blogging (But Still Do It Anyway)
I hate blogging, but of course I know it’s good for my business. Not only does it organically increase SEO of a website, but it can also create sentiment and trust with your audience. BUT if it’s SOOOOO good for my business then why do I avoid blogging? Here is my list of reasons I hate blogging, but still do it anyways.
5 Unexpected Ways Great Branding Makes Your Business More Money
There are five key points I look for in great branding; good visual aesthetics, clear messaging, trustworthiness, relatability, and memorability.
3 Free Ways To Marketing Your Business During COVID19
With the rapid shift from our ‘normal’ way of life to this ‘post covid19’ way of life I thought I’d share this 3 Free Ways To Marketing Your Business During COVID19
Youtube SEO and Tags – Basic Research
A recent client wanted help increasing subscribers on Youtube, as part of this we analysed over 1600 keywords or tags they were using and I though I'd share some of the stats here, because I love stats and I know some of you do too! For the rest of this post I am...
Starting Out In Ecommerce
At EKOH Marketing, we have seen clients get weeks behind on orders because they weren’t ready to double sales in a month on their ecommerce sites.